Did you know there is a Service Tool called The Best of Public Outreach that is free to view or print by
every Al-Anon member? The first chapter opens with this information.
‘Public Outreach informs the general public about who we are, what we do, and how to get in touch with
Al-Anon and Alateen through the media, professionals (counselors, etc.), facilities (treatment centers),
and organizations (e.g., the National Council on Alcoholism and Drug Dependence – NCADD).’
The Public Outreach goal is to attract all families and friends of alcoholics to Al-Anon Family Groups, so
that everyone who needs our program can find help and hope in every community. In Public Outreach,
we strive for name recognition and credibility for Al-Anon and Alateen as viable resources for local,
regional, and national communities.
The purpose of Public Outreach is Step Twelve. “Having had a spiritual awakening as the result of
these Steps, we tried to carry this message to others, and to practice these principles in all our affairs.”
This Step encourages us to work and practice the Twelve Steps of Al-Anon ourselves and to share the
Al-Anon message of recovery with others.
As your Hawaii Area Public Outreach Coordinator my job is to: serve as a communication link between
the WSO and our Area, continually educate our fellowship about the need to attract those who are still
suffering, motivate districts to form outreach committees, share presentations or workshops at Area
Assemblies, communicate and work cooperatively in a team effort with Districts, the Assembly, the
WSO, and other Coordinators throughout the U.S. and Canada.
The guide for Public Outreach is Tradition Eleven. “Our public relations policy is based on attraction
rather than promotion; we need always maintain personal anonymity at the level of press, radio, films,
and TV. We need guard with special care the anonymity of all A.A. members.” It is Al-Anon/Alateen
policy to interpret Tradition Eleven to include the Internet, as well as all forms of evolving public media.
That chapter goes on to inform us about the difference between Attraction and Promotion, Cooperation,
Anonymity, Professionals, the General Public, and Media.
Getting involved in Public Outreach. Any willing and active Al-Anon/Alateen member with an
understanding of the Twelve Steps and Twelve Traditions can participate in Public Outreach. No one
needs to perform public outreach activities alone, nor is it necessary for any of us to reinvent the wheel.
We can learn from each other and spend our time and energy reaching more families and friends of
alcoholics. You don’t need prior experience to participate in Public Outreach projects. Valuable
experience will come as a natural result of your willingness.
Please provide your name, phone number, what District (Island) you live on to
Lois W., Al-Anon’s co-founder said, “Anyone can start something, but it takes many people to keep it
going.” As your Hawaii Area Public Outreach Coordinator it is my pleasure to ask each of you to come
on board with me and let’s ‘keep it going together!’